Ad-Gage Readership Research

 

Do you know who your readers are? More importantly, do your advertisers? With the exploding alternatives to advertising, such as use of the Internet, knowing your audience is the only way to ensure that you stay relevant to readers and advertisers alike. The most effective way to find out about your readers is through readership research. The problem with this solution for most magazine publishers, is the prohibitive cost. This is where a fixed format research study such as Ad-Gage fits in.

If you are interested in discovering how our Ad-Gage research service can work for you, there is information on the survey's methodology, a quick benefits outline, the report structure, and much more.

Even if you are not interested in undertaking an Ad-Gage survey, but you are interested in the readership research averages, we at Mendon Associates Inc. invite you to look at the Ad-Gage Norms. These are the averages from more than 30 Ad-Gage studies which can be used as a benchmark for magazine readership.

Should you at any time, be interested in obtaining pricing information, just call us at 1-800-361-1325 or e-mail us at info@mendon.com.