:: Mendon Associates Inc. :: Ad-Gage Report

The Ad-Gage reports, the 10 advertisers' copies provided as part
of the cost of the survey, contain the following sections:

Introduction Explains why Ad-Gage is used.	Advertisements Read Explains the results and how well the gauged advertisements did.
Objectives Explains the objectives of the Ad-Gage research.	Action Taken Describes actions readers take as a result of your magazine.
Methodology Explains how the research was undertaken and how the data compilation was performed.	Purchasing Influence Lists the extent of your readers' purchasing influence over the products listed.
Articles and Features Read Explains how well the gauged editorial articles did.	Time Issue Read Provides results on length of time the issue is read by your readers.
Readers Per Issue Details how many readers read each issue of your magazine.	Activity of the Firm Lists the activity of the readers' firm for comparison against other answers and your data.
Publications Received Provides a measurement of circulation duplication based on other magazines readers receive and read.	Size of Firm Lists the number of people employed by the firms of the respondents for comparison against other answers and your data.
Job Function Lists the job functions of the responding readers for comparison against other answers and your data.	Regional Distribution Provides the regional distribution of responses for comparison against your data.

Most of these sections of the Ad-Gage report contain three elements: a description of the question which is asked of respondents; a simple to read statistical table; and a graphic illustration of the results.

A description of questions asked of the respondents accompanies each Ad-Gage report.

Ad-Gage Readership Research Report

Introduction

Advertisements Read

Objectives

Action Taken

Methodology

Purchasing Influence

Articles and Features Read

Time Issue Read

Readers Per Issue

Activity of the Firm

Publications Received

Size of Firm

Job Function

Regional Distribution