RSC Sales Leads Broadcast Feature

 

One of the strengths of the MA Circulation Manager has been the integrated Reader Service Card fulfillment function. Now you can deliver those leads to your advertisers automatically as attachments to e-mail messages. No more printing and mailing; just select the RSC broadcast option and the MA eBlaster will read the required files from the MA Circulation Manager's RSC Module, then send out the data in a file format specified in the Advertiser Info table. File formats include Microsoft Excel, ASCII delimited, dBase and others.

The RSC Sales Leads Broadcast screen lets you pick from six different reports to send out. The "All Records in current Track file" option will send out all new leads as processed in the MA Circulation Manager. The track file is a temporary file holding recently processed reader service sales leads. Together with the "All" option, you can opt to process for a specific advertiser in the current track file, of from a specific advertiser if something happens part way through a broadcast. The other three options are to send out RSC Sales leads for specific advertiser from previous data runs. You can select to send out all leads, leads from a specific magazine issue, or leads from a specific magazine issue and RSC NO. You can also specify the date original leads were processed as a selection criteria.

The e-mail message itself has a table with details as to the total number of leads by magazine issue and RSC No. for the advertiser. These will total up to the actual leads held in the attachment file which the advertiser can load into her own data base or mail-merge package. You can specify the subject line and the text before (header) and after (footer) the table to be whatever you wish. The message can be different for each magazine in the MA Circulation Manager. The return e-mail address is set to the the Advertiser Info table of the MA Circulation Manager so that it can be assigned to specific sales personnel, and thus look like it's coming directly from the Advertiser's contact at the magazine. In this way also, bounce-backs go to the sales rep. to be dealt with. If no return address is specified, it is set to whatever the default is in the MA eBlaster.

Simple to use, easy to manage. Now you can send out your RSC Sales Leads at the press of a button for next to nothing. Come back to this page as we will be posting more late-breaking info as we add new features to the MA eBlaster in the near future.